Nguyễn Thị Trọng Phú
Founder & Chairwoman
Life is already complex
Affina takes care of insurance
Affina pioneers the use of AI and data across an integrated Insurance - Health - Finance ecosystem.
Your intelligent companion on the journey to protect you and your family
Vision
Affina aims to become the most trusted insurance - health - finance ecosystem in Vietnam and Southeast Asia, where millions of individuals, families, and SME businesses are protected in a simple, transparent, and personalized way.
Mission
Affina exists to remove the barriers between people and peace of mind. By applying AI and data to design, distribute, and operate integrated insurance - health - finance solutions, Affina helps millions of Vietnamese people, from individuals and families to SME businesses, protect their health and financial future in a simple, transparent, and personalized way.
Core values
H
Honest
Transparent
No hidden clauses. Every cost and benefit is explained in plain language.
E
Empowering
Empowering
Women take charge of protection decisions for their families. Affina supports, never imposes.
E
Accessible
Accessible
Insurance within reach: understand it in minutes, buy in a few clicks, and manage it on a smartphone.
R
Reliable
Reliable
Genuine care at every touchpoint, from purchase and renewal to claims.
T
Thoughtful
Thoughtful
AI is not only smart, but empathetic. Recommendations always come with reasons and never pressure people to buy.
Numbers that speak
Affina growth milestones.
170K
customers
3X
YoY revenue growth
>49 products
with >25 insurers
>90%
enterprise customer renewal rate
2 consecutive years
certified ISO/IEC 27001
60+
head office employees
Leadership team
Phạm Trường Khánh
Vice Chairman & CEO
Võ Phi Hùng
Deputy General Director
Nguyễn Thị Hường
AI Director
Trần Nguyễn Thảo Vy
Finance & Legal Director
Đoàn Thị Kim Cúc
Operations & CX Director
Hoàng Vũ Long
Chief Technology Officer
Experience from global financial groups
Partner ecosystem
Non-life insurers
Technology & payment partners:
Life insurers
Platform & ecosystem partners:
Health TPA:
Transparent in every contract
ISO/IEC 27001 certification
Information security management.
Certified for 2 consecutive years.
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